Steve Hanson

Biography

Steve is an interactive marketing pioneer and a video and live production visionary. When he established Hanson in 1991 as a production company, Internet use was in its infancy. As online commercialization took root, Steve saw the unlimited potential of interactive marketing for his clients. He formed a team of the best and brightest website designers, engineers and marketing strategists, which brought an impressive array of clients from around the globe to Hanson. Under Steve’s guidance, the interactive group joined Hanson’s expert video and live production staff to create a formidable, full-service digital agency. An overarching priority for Steve has always been the nurturing and strengthening of client partnerships. He oversees Hanson’s executive management team and directs the company’s long-range vision. (He also rides around the office on his trusty Segway, but that’s not really in his job description.) “My job is to make sure our clients get the very best of what we have to offer, which is a lot,” Steve says. “I help them look beyond their day-to-day business to figure out what market conditions can impact them the most. We then determine which new technologies can positively impact their bottom line. This approach, I believe, has helped us forge immensely successful and rewarding client relationships and made Hanson a significant presence in our field.” Steve’s 30-year career in communications and strategic planning runs the gamut from photojournalism and public relations to film and visual communication, to sales promotions and online marketing. He graduated from Bowling Green State University with a bachelor’s degree in journalism.

Research Interest

 Business Development