Michael Licata

Biography

With over 20 years of experience in healthcare sales and marketing, Licata previously served as North America Vice President of Sales for Nuclear Medicine and Oncology abusinesst Philips Medical Systems, where he was responsible for a $240 million sales budget. Also, he was founding general manager of Philips' pre-clinical imaging business. In his first year he grew market share from zero to 35 percent while realizing a 100 percent return on the initial product development investment. Licata began his career with GE Medical Systems, and was a top performer in the company's corporate technical sales program. He holds a Bachelor of Science in electrical engineering from Clarkson University in New York, and an executive MBA from Stanford University. 

Research Interest

 business