Philemon O. Oyewole
Professor
Marketing
Howard University
United States of America
Biography
Philemon Oyewole has been teaching in the department of marketing of the School of Business since the Fall of 1995. Prior to joining the Howard University faculty, he was a consultant with the World Bank for close to five years where he participated in several UN/World Bank projects
Research Interest
Services marketing, international marketing, macro marketing, and measures of consumer satisfaction
Publications
-
Oyewole, Philemon. 2009. A focus group study of factors affecting students' choice of HBCUs: Implications for marketing strategies, Washington Business Research Journal, Vol. 1, No.1, pp. 1-12.
-
Oyewole, Philemon. 2010. Country segmentation of the international tourism market using propensity to travel and to spend abroad, Journal of Global Marketing, Vol. 23, No. 2; pp. 152-168.
-
Oyewole, Philemon, Muthulashmi Sankaran and Pravat Choudhury. 2011). Children's influence on parental purchase decisions in Malaysia, Innovative Marketing, Vol. 6, No.4, pp. 8-16.
