Tae Kyoung Lee

Biography

My primary research interest is narrative persuasion, testing narrative messages’ effect on individuals’ health-related behaviors and health policy support. In particular, I test how narrative features (e.g., framing, perceived similarity with a story character, a character’s behavior in a narrative, or a result of the character’s behavior) influence audience members’ understanding of the narrative and eventually their health promoting behaviors and their support for health policies.

Research Interest

Persuasion Narrative Persuasion Media Psychology Health Communication