Business & Management
Global

Business & Management Experts

Subir K. Bandyopadhyay

professor
Marketing
Indiana University Bloomington
United States of America

Biography

Ph.D., Marketing, University of Cincinnati MBA, Indian Institute of Management, Calcutta, INDIA M.M.S.M, Bharatiya Vidya Bhavan, INDIA B.E., Mechanical Engineering, Jadavpur University, INDIA PG Certificate, Distance Education, Indiana University PG Certificate, Social Media for Business, University of Cincinnati

Research Interest

Retailing Strategy International Marketing Social Media Marketing Consumer Behavior Non-Profit Marketing

Publications

  • Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity towards Foreign Countries," (Subir Bandyopadhyay, Nittaya Wongtoda, and Gillian Rice), Journal of International Consumer Marketing, 24 (2012), 147-167.

Global Experts from United States of America

Global Experts in Subject

Share This Profile