Subir K. Bandyopadhyay
Indiana University Bloomington
United States of America
Ph.D., Marketing, University of Cincinnati MBA, Indian Institute of Management, Calcutta, INDIA M.M.S.M, Bharatiya Vidya Bhavan, INDIA B.E., Mechanical Engineering, Jadavpur University, INDIA PG Certificate, Distance Education, Indiana University PG Certificate, Social Media for Business, University of Cincinnati
Retailing Strategy International Marketing Social Media Marketing Consumer Behavior Non-Profit Marketing
Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity towards Foreign Countries," (Subir Bandyopadhyay, Nittaya Wongtoda, and Gillian Rice), Journal of International Consumer Marketing, 24 (2012), 147-167.