Jim Coover

Biography

 With more than 35 years’ experience, Jim Coover is widely considered a pioneer in the weight-loss and nutrition industry. He successfully led numerous network marketing companies throughout his career, serving more than 7 million customers and exceeding $1 billion in sales. In 2001, Jim and his wife, expert network marketer Kathy, left retirement to link arms with John Anderson to co-found Isagenix in pursuit of a vision to impact world health and free people from physical and financial pain. At Isagenix, Jim has been instrumental in creating the architecture of one of the most generous, simple, and effective compensation plans in the industry.

Research Interest

 Nutrition, Marketing