Ivy Yuan
Assistant Professor
Information Systems
Lowa State University
United States of America
Biography
Ivy Yuan is an Assistant Professor of Information Systems in Lowa State University. She completed her PhD in Information Systems from Indiana University in 2015.
Research Interest
Social Media, Non-rational Decision Making, Electronic Commerce, NeuroIS.
Publications
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Lingyao Y, Alan D (2016) The Happiness Premium The Impact of Emotion on Individuals Willingness to Pay in Online Auctions. AIS Transactions on Human-Computer Interaction 74-87.
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Hong Kee S, Dennis AR, Yuan LI (2016) Trading on Twitter: Using Social Media Sentiment to Predict Stock Returns. Decision Sciences.
