Sophia Feng
Assistant Professor
Marketing
Lowa State University
United States of America
Biography
Sophia Feng is an Assistant Professor of Marketing in Lowa State University. She has completed her PhD in Marketing from Indiana University in 2013. she is having expertise in Marketing Strategy, Marketing Capabilities, Functional Marketing Sub-unit Power, Marketing-Finance Interface, Customer Relationship Management.
Research Interest
Marketing Strategy, Marketing Capabilities, Functional Marketing Sub-unit Power, Marketing-Finance Interface, Customer Relationship Management
Publications
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Yonggui W, Feng H(2012) Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences. Management Decision 50: 115 - 129.
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Hui F, Neil A. Morgan NA, Rego LL (2015) Marketing Department Power and Firm Performance. Journal of Marketing 79: 1-20.
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Hui F, Morgan NA, Rego LL(2017) Firm Capabilities and Growth: The Moderating Role of Market Conditions. Journal of the Academy of Marketing Science 45: 76-92.
