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Avinandan Mukherjee

Professor
Department of Finance & Economics
Marshall University
United States of America

Biography

Dr. Avinandan (Avi) Mukherjee is Dean of the AACSB-accredited Lewis College of Business and Professor of Marketing at Marshall University, USA. This role entails managing the entire Lewis College of Business as the chief academic, financial, personnel and administrative officer, responsible for faculty, students, curriculum, budgets, and external engagement. Before Marshall, Dr. Mukherjee was the Dean of the College of Business at Clayton State University in Metro Atlanta, USA. Some of his major accomplishments as Dean include: six new international partnerships; successful five year Maintenance of Accreditation by AACSB International in 2016; new Global Business Advisory Council (GBAC); new Dean’s Distinguished Speaker Series with CEO-level speakers on campus; introduction of seven new academic programs including MBA concentrations in Human Resource Leadership, and Sports and Entertainment Management; and record enrollment growth and fund-raising. In 2017, Avi was honored in Atlanta Business Chronicle’s Who’s Who in Education, which included the top 100 education leaders in K-12 and post-secondary education in metro Atlanta. Dr. Mukherjee has a uniquely international academic and professional background, having taught as full-time or visiting faculty in as many as 16 countries. Dr. Mukherjee has been a full-time faculty member in the United States (Marshall, Clayton State, Montclair State, Penn State), United Kingdom (Bradford), Singapore (NTU) and India (IIM). He has been a visiting faculty at Rutgers Business School, NJIT, INSEAD, Copenhagen Business School, ESC Toulouse, and Kathmandu University, among others. Mukherjee earned his Ph.D. in Marketing at the Indian Institute of Management in Ahmedabad, India, which is consistently ranked among the Top 50 Business Schools across the world. Part of his doctoral work was conducted at the ESSEC Business School in Paris and his research was affiliated to the International Motor Vehicle Program of the MIT Sloan School of Management. He completed the prestigious ITP program from IMD Lausanne, Switzerland, and the Management and Leadership in Education (MLE) Program from Harvard University.

Research Interest

Marketing Analytics, Brand Management, Services Marketing, Sustainability and Environmental Management, Digital Marketing, Health Care Management, and International Business.

Publications

  • The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres

  • Role of electronic trust in online retailing: A re-examination of the commitment-trust theory

  • A model of trust in online relationship banking

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