Ankur Modi

Biography

Ankur works with clients on a broad range of issues, including marketing, pricing, sales and channel strategy, operations, digital, and advanced analytics. Since joining McKinsey, he has worked with clients in the consumer packaged goods and pharmaceutical industries in China, Europe, India, and Singapore. Examples of his recent engagements include the following: accelerating growth at a leading snack company by transforming its channel and sales IT building and deploying predictive and prescriptive advanced-analytics capabilities to boost sales for general trade markets designing and implementing a route-to-market program that doubled growth at a consumer packaged goods company building the 2020 growth strategy of a global quick-service restaurant, including digital marketing, delivery models, and expansion strategy achieving approximately 500 basis points of margin improvement for a food and beverage company via cost optimization improving inventory management and customer service for a pharmaceutical company through enhanced operations synchronization and predictive analytic tools designing an supply-chain synchronization program for a global consumer group in China, increasing agility while halving inventory Before joining the firm, Ankur was a vice president of strategy and operations at Unilever Switzerland, where he led the low-cost business-model program across 20 countries and multiple categories to deliver improved margin and unlock growth. Ankur has also been certified in strategic marketing by IMD in Switzerland.

Research Interest

Helps consumer packaged goods, retail, and pharmaceutical companies achieve growth and margin improvement by delivering significant performance improvement through marketing, route-to-market, end-to-end supply-chain, digital, analytics, organization, and business-transformation programs   EXPERTISE Consumer Packaged Goods Retail Pharmaceuticals & Medical Products Big Data & Advanced Analytics Marketing & Sales Operations Sales & Channel Management Supply Chain Management