Frank J. Bernhard

Biography

With more than 25 years of consulting and research-design experience, Frank serves advanced-analytics expertise to telecommunications, media, and technology companies globally. In his advisory work, Frank deploys decision-science capabilities to derive insights from complex data and set effective corporate strategy. He helps executives uncover a forward-looking vision of consumer-behavioral dynamics that directly improves service economics and drives real growth. His expertise includes leading customer-analytics and digital-strategy mapping; undertaking economic-value creation and advanced financial assessments; and applying behavioral economics and applied-social-choice models. His recent client work includes: optimizing the retention strategy and maximizing subscriber lifetime value for a mobile telecom operator, with an annual profit impact of $130 million designing an analytic operating model for a Fortune 100 consumer-technology firm and its effective deployment of data insights across global business units reducing effective churn rates by 17 percent across subscribers for an Asian mobile carrier that introduced advanced market segmentation and analytic design techniques for wireless and wireline customers restructuring a dominant software developer’s business-intelligence group to introduce predictive-data capabilities while eliminating $22 million of operating expenditures applying behavioral economics to consumer-choice models for a major US airline and the redesign of loyalty compensation for disrupted passengers Before joining McKinsey in 2016, Frank led advanced-analytics practices at Accenture and Deloitte, advising executives across a range of industries. He continues to mentor and direct teams of analytic and data-science professionals. As a published author and frequent public speaker, Frank seeks to encourage analytic discovery and foster conversations within the frame of data strategy. Through his involvement in academic institutions, such as the Indiana University Kelley School of Business, he contributes to shaping research agendas on topics such as wireless mobility, consumer electronics, and supply-chain evolution. Frank is a recognized behavioral economist and a longstanding member of the American Economic Association.

Research Interest

Utilizes advanced analytics and data science to help consumer-facing companies identify behavioral insights and strategize effectively EXPERTISE McKinsey Analytics Telecommunications Media & Entertainment High Tech