Jörn Küpper

Biography

Jörn is the leader of our Consumer Packaged Goods and Retail Practices in Western Europe. He serves European consumer-goods companies and retailers, focusing on strategy, sales, and supply chains. During his career with McKinsey, Jörn has specialized primarily in strategy development across consumer industries. His recent engagements include: leading the global strategy process for a large apparel company defining a five-year strategy plan for a leading consumer-packaged-goods company developing a multichannel strategy for a leading multi-category retailer Jörn helps his clients to capture growth opportunities and scale advantages. His projects often include M&A and business-building activities. Prior to joining McKinsey, Jörn worked at an advertising agency, focusing on marketing and strategy. He has published pieces on how consumer-goods companies can streamline their operations without compromising customer service.

Research Interest

Leads our Western European Consumer Packaged Goods and Retail Practices, implementing winning strategies and supporting organizational structures for leading players in consumer industries EXPERTISE Strategy Customer & Revenue Management Operations Organization Consumer Packaged Goods Retail