Peter Breuer

Biography

Peter oversees our work with retail and consumer goods companies in Eastern Europe, the Middle East, and Africa, and serves clients globally on topics ranging from strategy and marketing to operations and purchasing. Peter joined McKinsey in 1996 and has mainly served food and non-food retailers across the globe, focusing on strategy, organization, process optimization, store operations, and purchasing/sourcing strategy. A mathematician by training and a former assistant professor of mathematics at the University of Cologne, Peter has a special interest in helping retailers mine the wealth of data available to them to drive business improvements across all commercial topics. He leads McKinsey Analytics in Retail and Consumer Goods in Europe.

Research Interest

Leads our work with retail and consumer goods companies in Central and Eastern Europe, Turkey, the Middle East and Africa. Leverages deep expertise in data analytics and works along the entire value chain to help retail and consumer goods clients achieve excellence from strategy to sourcing EXPERTISE McKinsey Analytics Retail Consumer Packaged Goods Strategy Operations Organization Marketing & Sales