Tom French

Biography

Tom is the global leader of the Marketing & Sales Practice. He joined McKinsey in 1987. Deeply experienced in the changes digital media has brought about for marketing organizations, Tom helped lead McKinsey’s landmark media proliferation study in 2006, later published as Profiting from Proliferation. His articles on marketing have been featured in The Wall Street Journal, Advertising Age, and the McKinsey Quarterly. He speaks frequently at marketing-related conferences, including most recently the CMO Summit, the Conference Board Events, and the Internet Marketing Conference. Tom’s recent client work includes engagements in consumer electronics, financial services, enterprise hardware, software and services, and retailing. Tom serves on the board of the Massachusetts Audubon Society and as president of the Dover Land Conservation Trust. He is also active in alumni affairs for Phillips Andover Academy. He lives in Dover, Massachusetts, with his wife, Jill, and their three children.

Research Interest

Serves a range of consumer and industrial clients, with particular emphasis on marketing strategy and organizational design EXPERTISE Organization & Capabilities Sales & Channel Management Marketing Return on Investment Strategy & Corporate Finance Marketing & Sales High Tech