Walter Baker

Biography

Walter is a pricing expert and leads McKinsey's B2B pricing service line. He has worked with numerous clients across a broad range of technology, industrial, and distribution sectors in the areas of pricing, sales, channel management, go-to-market strategy, commercial productivity, and business strategy. Recent contributions include architecting a multi-year pricing excellence transformation across all business units of a leading B2B services company, creating a new pricing model and market-entry strategy for a new information-based product offering for a global media company, and establishing a value-based pricing strategy for a revolutionary new product at a leading edge technology company. Walt regularly leads development of cutting edge knowledge within McKinsey, exploring topics such as dynamic deal scoring, heuristic price optimization, product/solution lifecycle pricing, capturing the full value of innovation, and value-based segmentation. He is also a frequent author with articles in IndustryWeek, CMO Magazine, Journal of Professional Pricing, and the Harvard Business Review, as well as McKinsey publications.

Research Interest

Enables clients to capture substantial and sustainable bottom-line improvement through better pricing and commercial productivity