Mollye Rhea

Biography

When Mollye Rhea founded For Momentum in 2003, she recognized that she was leading one of very few agencies that specialized in cause marketing. Since then, as cause related marketing and corporate social responsibility (CSR) have become more prevalent, For Momentum has grown into one of the leading cause marketing firms in the United States. On a daily basis, Mollye realizes her goal of strengthening communities by cultivating partnerships between nonprofit organizations and corporations—a goal she envisioned as a result of a volunteer opportunity she had early in her career. While Mollye began her career in advertising, working as a media planner at Young and Rubicam in New York and an account executive at McCann-Erickson in Atlanta, that path took a momentous detour when she spearheaded a philanthropic project for the Atlanta Ad Club. Recognizing her passion for cause when she was asked to help the Ad Club raise money for a foster youth program, Mollye decided to work outside of the traditional advertising agency environment, pursuing opportunities that would pair her marketing and sales acumen with her desire to positively impact society. 

Research Interest

 Bioinformatics