A Dawn Lesh
Adjunct Professor
Department of Marketing
NYU Stern School of Business
United States of America
Biography
Dawn Lesh joined New York University Stern School of Business in 2004 as an Adjunct Professor of Marketing. She is a marketing executive with over 20 years of executive global management experience in a variety of industries including financial services, telecommunications and packaged goods. Throughout her career, she has led the development and execution of major initiatives in marketing which have included: strategy development and implementation; product and service development and deployment; service quality, assessment and redesign; and business competitor analysis.
Research Interest
Financial Services Marketing, Marketing Metrics and Decision Making
