Business & Management

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Adam Alter

Associate Professor
Department of Marketing
NYU Stern School of Business
United States of America


Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.

Research Interest

Judgment and decision-making, Social psychology, Consumer behavior, Cultural psychology, Fluency and metacognition

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