Eric A Greenleaf
Professor
Department of Marketing
NYU Stern School of Business
United States of America
Biography
Eric A. Greenleaf is a Professor of Marketing at New York University Stern School of Business. Professor Greenleaf presently teaches the undergraduate course in Introduction to Marketing and has also taught marketing research, new product development, pricing strategies, and doctoral seminars on response and context effects in surveys and on pricing theory.
Research Interest
Pricing, Auctions, Use of neuroscience in marketing and consumer behavior, Consumer reactions to aesthetic phenomena, Survey Research
