Fran Gormley
Adjunct Associate Professor
Department of Marketing
NYU Stern School of Business
United States of America
Biography
Fran Gormley is a highly successful, serial entrepreneur in branding and innovation. In 1992, she founded Gormley & Partners and eight years later sold it and opened the Greenwich Marketing Group, Professor Gormley’s relationship with clients and their brands has endured for decades through changes of ownership in her company and client mergers. Over the years, her clients have included: Johnson & Johnson Consumer Healthcare, J.P. Morgan Chase & Company, Citibank, MasterCard, Bausch + Lomb, Novartis and The Metropolitan Museum of Art.
Research Interest
Branding: Brand Positioning, Brand Identity, and Brand Equity Advertising
