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Jeff Krawitz

Adjunct Professor
Department of Marketing
NYU Stern School of Business
United States of America

Jeff Krawitz

Biography

Jeff Krawitz joined New York University Leonard N. Stern School of Business as an Adjunct Professor of Marketing in 2005. He is also a marketing professor at Columbia University. Previously, he taught at California State University, San Jose and Hayward, and at the Leavey School of Business at Santa Clara University. Professor Krawitz is also a periodic guest lecturer at Stanford University, Professor Krawitz works with some of the top business students in the world, exploring leading edge concepts in strategic marketing and sales. As a principal at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth. This unusual combination - leading theory with practical business crisis management - allows Professor Krawitz to bring a unique perspective for developing and managing the sales process in a growing business.

Research Interest

Strategic marketing, Sales, Entrepreneurial Selling, Marketing, Sales Management

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