Joachim Eberhardt
Assistant Professor
Department of Marketing
NYU Stern School of Business
United States of America
Biography
Professor Eberhardt is currently the owner and president of Oxnard European Motors LLC (a Mercedes-Benz and smart dealership), the CEO of LiveTechnology Holdings, a senior advisor to the Boston Consulting Group and an advisor and consultant to a number of companies in Europe and the U.S. He is the former SVP and global CMO of LexisNexis (a division of Reed Elsivier PLC). Prior to joining LexisNexis, he enjoyed a more than 25-year automotive career, culminating as executive vice president of global sales, marketing and service for Chrysler.
Research Interest
Brand Strategy, Pricing Strategies
