Business & Management

Business & Management Experts

Lawrence D. Lenihan

Adjunct Professor
Department of Marketing
NYU Stern School of Business
United States of America


Lawrence Lenihan is the Co-Founder and Co-CEO of Resonance, a venture operating company that partners with talented creators to transform the fashion industry by uniquely combining venture investing experience, fashion industry insight and expertise, manufacturing knowledge and capability and technology vision. Prior to Resonance, Lawrence founded FirstMark Capital in New York City which has backed some of the most successful commerce companies in the market today including Tommy John, Pinterest and Shopify. Prior to founding FirstMark, he was the Founder of Pequot Ventures, the predecessor to FirstMark, in 1996. He started his career at IBM in the Retail Industry sales organization and later started a product business within IBM providing interactive kiosks for retailers.

Research Interest

Next Generation Retail

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