Minah Jung
Assistant Professor
Department of Marketing
NYU Stern School of Business
United States of America
Biography
Minah Jung joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2015, Professor Jung studies consumers’ judgment and decision-making, persuasion and consumer social preferences. Her recent research investigated consumers’ prosocial behavior in large-scale field experiments in collaboration with a number of for-and non-profit companies.
Research Interest
Consumer Judgment and Decision-Making, Persuasion, Consumer Social Preferences
