Radhika Duggal
Assistant Professor
Department of Marketing
NYU Stern School of Business
United States of America
Biography
Radhika Duggal is a marketing leader with extensive experience in highly regulated industries like healthcare and financial services. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts as both a management consultant and in-house marketing executive.
Research Interest
Brand identity development including customer market research, brand positioning development, value proposition creation, and verbal and visual identity design
