Tulin Erdem

Biography

Tulin Erdem joined New York University Stern School of Business as a Leonard N. Stern School Professor of Business and Professor of Marketing in July 2006, Before joining Stern in 2006, Tulin Erdem has also been the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business, University of California at Berkeley, where she served also as the Associate Dean for Academic Affairs and the Marketing Group Chair, and the Ph.D. Director at the Haas School of Business.

Research Interest

Advertising and Pricing, Branding, Brand Equity and Brand Management, Econometric Modeling, Individual Decision-Making & Choice, Marketing Science Models of Consumer Behavior