Yuxin Chen

Biography

Yuxin Chen joined New York University in July 2013 as the Global Network Distinguished Professor of Business at NYU Shanghai, with an affiliation with NYU Stern Marketing. Professor Chen was previously a professor at the Kellogg School of Management at Northwestern University, in addition to teaching at NYU Stern for a decade earlier in his career. Professor Chen's primary research areas include competitive strategies, data-driven marketing, Internet marketing, pricing, retailing, structural empirical models, Bayesian econometric methods and behavioral economics. His research has appeared in journals such as the Journal of Marketing Research, Management Science, Marketing Science and Quantitative Marketing and Economics.

Research Interest

Competitive strategies, Data-driven marketing, Internet marketing, Pricing, Retailing, Structural empirical models, Bayesian econometric methods, Behavioral economics