Anne Hoag
Associate Professor
Telecommunications
Pennsylvania State University
United States of America
Biography
Anne Hoag teaches and conducts research in the areas of media entrepreneurship, media economics and telecommunications management. Hoag's research focuses on media entrepreneurship, media economics and telecommunications management. Two recent publications include ""Measuring Media Entrepreneurship"" in the International Journal on Media Management and ""Media Entrepreneurship in the Era of Big Media: Prospects for New Entrants for the Kauffman Foundation. She has also published in the Journal of Media Economics, Organization Science, Journalism and Mass Communications Educator, International Journal of Physical Distribution and Logistics Management, and Telematics and Informatics. Before joining the Penn State faculty, she spent a decade in the advertising and cable television industries. Hoag was general manager of TCI Cable of Asheville, N.C.; general manager of United Artists Cable in Aiken County, South Carolina; and general manager of Gainesville Cablevision in Georgia. Before making a career in cable, she worked in advertising at Leo Burnett in Chicago.
Research Interest
Media Entrepreneurship, Media Economics, Telecommunications Management
Publications
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Hoag A, Bhattacharya SS, Helsel J ,Hu Y, Lee S, et al. (2003) A Literature Review of Computers and Pedagogy for Journalism and Mass Communication. Journal Mass Comm Educat 57: 399C412.
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Hoag A, Jayakar K, Erickson K (2003) The Role of Trustin Virtual and Interpersonal Environments: Implications for Team Learning and Case Method Pedagogies. J Mass Commun Edu 57: 370C383.
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Hoag A (2008) Measuring Media Entrepreneurship. Int J Media Manage 10: 74C80.
