Bu Zhong

Biography

Dr. Zhong is an associate professor in the College of Communications. At Penn State, he is also a faculty member of Center for Advanced Data Assimilation and Predictability Techniques (ADAPT), Media Effects Research Lab, ICT4D Consortium and a senior research fellow of the John Curley Center for Sports Journalism. Currently, he is an Associate Editor of Computers in Human Behavior. His research applies decision-making theories to studying how information processing may affect judgment and decision making. His recent focus is on how patients and scientists use and share information on social media may affect cognition and behavior change. He also studies the use of ICT applications like social media or mobile devices, addressing human interaction with ICT, but not ICT per se. Special attention has been paid to research projects with practical implications, such as how health information may be used as health interventions, leading to symptom control among patients. His research has been published in Journal of Communication, Journalism and Mass Communication Quarterly, Computers in Human Behavior, Computers and Electronics in Agriculture, Mass Communication and Society, Journalism and Mass Communication Educator, Newspaper Research Journal, American Behavioral Science, Asian Journal of Communication, and International Journal of Sports Communication.

Research Interest

Social Media, ICT4D, Information Technology And Psychology, Social Networks/Networking