Denise Sevick Bortree
Associate Professor
Advertising/Public Relations
Pennsylvania State University
United States of America
Biography
Denise Sevick Bortree is an associate professor in the department of advertising/public relations and the director of the Arthur W. Page Center. She brings more than 10 years of practical experience to her teaching, including positions as communication manager, public relations manager and marketing manager for a number of organizations. Bortree researches and writes on nonprofit organizational communication and sustainability. She has co-edited two books, one titled Talking Green: Exploring Contemporary Issues in Environmental Communications that published in 2012 and the other titled Ethical Practice of Social Media in Public Relations that published in 2014. She has authored more than 30 peer-reviewed journal articles that have been published in journals such as Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Nonprofit Management and Leadership, Public Relations Review, the International Journal of Nonprofit and Voluntary Sector Marketing and the International Journal of Volunteer Administration.
Research Interest
Corporate Social Responsibility, Nonprofit Communication, Sustainability, Volunteerism
Publications
-
Walden J, Bortree DS, DiStaso MW (2015) Reconsidering the public relations professional-blogger relationship: A coorientation study. Public Relat Rev 41: 526-532.
-
Ott H, Wang R, Bortree DS (2016) Communicating Sustainability Online: An Examination of Corporate, Nonprofit, and University Websites. Mass Commun Society 19: 671-687.
-
Wu M, Huang Y, Li R, Bortree DS, Yang F, et al. (2016) A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content, Organizations, and Media Evaluations. Am Behav Sci 60: 1492-1509.
