Frank Dardis
Associate Professor
Advertising/Public Relations
Pennsylvania State University
United States of America
Biography
Offering a substantial mix of both professional and academic experience, Frank Dardis teaches courses that encompass many areas of advertising and marketing communications: COMM 424 Advertising Campaigns, COMM 422 Advertising Media Planning, and COMM 420 Research Methods in Advertising and Public Relations. He also teaches a graduate seminar in strategic communication (COMM 520) and a first-year seminar on non-traditional marketing-communications methods. Dardis also is Lead Faculty of the College of Communications' online degree program in Strategic Communications, delivered via World Campus. Most of Dardis’ current research focuses on the psychological and persuasive effects that informational messages have on individuals. Specifically, he has examined message effects within both sociopolitical and marketing/consumer-related contexts. His consumer-oriented research focuses on the impact of advertising messages and corporate communications on individuals’ information processing and brand/corporate attitudes.
Research Interest
Persuasion Appeals And Effects, Consumer Psychology And Behavior, Corporate Communication, Political Communication And Advertising, Video Game Ads
Publications
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Kim K, Schmierbach M, Bellur S, Chung MY, Fraustino J, et al. (2015) Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment. Comput Human Behav 48: 695-705.
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Dardis FE, Schmierbach M, Ahern L, Fraustino J, Bellur S, et al. (2015) The effects of in-game virtual direct experience (VDE) on reactions to realworld brands. J Promot Manage 21: 313-334.
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Dardis FE, Schmierbach M, Sherrick B, Waddell F, Aviles J, et al. (2016) Adver-where? Comparing the effectiveness of banner ads and video ads in online video games. J Interact Advert 16: 87-100.
