Executive Vice President of Customer Experience
United States of America
Mr. Eran Cohen has been an Executive Vice President of Customer Experience of PetSmart, Inc. since March 31, 2015. Mr. Cohen served as the Chief Marketing Officer and Executive Vice President of New York & Company Inc. from October 12, 2010 to May 21, 2013. Mr. Cohen joined New York & Company from Collective Brand's Payless ShoeSource Division, where he served as the Senior Vice President and Chief Marketing Officer. At Payless, Mr. Cohen was part of the team that led the Payless brand turn-around. He was responsible for all global marketing efforts, including branding and brand strategies, media, public relations, digital marketing, creative, visual merchandising, customer relationship management and the E-commerce business. In addition, Mr. Cohen provided creative strategy and support for the brand repositioning efforts of Keds and Stride Rite, two of Collective Brands' iconic brands. He also served on the Strategic Advisory Committee for Collective Licensing International, the youth lifestyle brand and licensing arm of Collective Brands. His prior professional experience includes leadership roles with Gap and Old Navy, divisions of Gap, Inc. Mr. Cohen launched his career in retail at Esprit de Corp., where he held various Product Manager positions and served as President of Esprit Asia footwear and accessories division. He served as President of Footwear and Accessories Division at Esprit Holdings Ltd. Mr. Cohen studied at the Colorado School of Mines and pursued a Bachelor's Degree in Geological Engineering and Mineral Economics.