Steve Bishop

Biography

 Bishop, an Indiana native, directly manages billion-dollar brands Crest and Oral-B for household-goods giant Procter & Gamble. (The average American spends $100 on P&G products every year.) The sector Bishop oversees — oral health care and over-the-counter medications such as Vick’s and Prilosec — makes up 11 percent of P&G’s sales. He took the helm shortly after Oral-B products became available in 43 new countries, and recently oversaw the launch of Oral-B’s new Genius toothbrush, which uses motion sensors and a smartphone camera to facilitate better brushing

Research Interest

 Dentistry