Craig Zawada

Biography

Mr. Craig Zawada serves as the Chief Innovation Officer at PROS Holdings, Inc. Mr. Zawada served as Senior Vice President of Pricing Excellence at PROS Holdings, Inc. since December 16, 2010. Mr. Zawada joined PROS from McKinsey & Company, where he served as a Partner in the McKinsey & Company and co-leader of the North American Pricing Practice. While at McKinsey, he was focused exclusively on the pricing profession for more than a decade, assisting clients on pricing issues as well as conducting research and development in the pricing field. Prior to this, he served as a Senior Associate with a boutique consulting firm specializing in pricing. Mr. Zawada is a well-known expert in the area of pricing strategy whose experience spans a wide range of both B2B and consumer products. Over the past 17 years he has developed innovative pricing concepts and ideas in the areas of market strategy, post-merger pricing, Internet pricing, pricing in distribution, price implementation and pricing infrastructure. He is also a widely-published author, whose articles have been featured in many highly-esteemed publications, such as the Harvard Business Review, Mergers and Acquisitions and the McKinsey Quarterly. He has been interviewed and quoted in Fortune, Canadian Business and Business 2.0. He is perhaps best known for his role in co-authoring both the first and second editions of the book, "The Price Advantage," which has been recognized as one of the most pragmatic books on pricing strategy available. Mr. Zawada received a master's degree in business administration in 1993 from the Schulich School of Business, York University in Ontario Canada.

Research Interest

Software