Lauren Pennington
Healthcare Provider Marketing Director
Commercial Marketing
Radius Health Inc
United States of America
Biography
Lauren Pennington joined Radius in 2016 and is responsible for the healthcare provider (HCP) marketing strategy, planning and execution, including leading HCP brand and launch planning, promotional development and execution. Before joining Radius, Lauren held various marketing leadership positions, most recently at Pfizer Inc., where she was the Marketing Director of Xeljanz®, with responsibility for rolling out the HCP segmentation, personal promotion, campaign and messaging development. In 2014, Lauren was awarded the DTC Top 25 Marketer of the Year award by DTC Perspectives. At Pfizer, she also led the launch of Xyantha Solofuse, ultimately achieving 21 percent brand growth in the year following launch. Lauren was recognized with several organizational awards with Pfizer including the Vanguard and Star Performance awards. Earlier in her career, she worked on hemophilia products at CSL Behring and had a role in launching Pristiq with Wyeth Pharmaceuticals. Lauren earned a B.A. in Psychology from The Johns Hopkins University and an M.B.A. from the University of Virginia Darden Graduate School of Business Administration.
Research Interest
Marketing strategy, Planning and execution
