Phil Rogers

Biography

Cross functional leader with marketing, sales, product development, and customer success experience with an agile, entrepreneurial approach. Marketing: Track record of collaborating with and building marketing teams to increase awareness and upstream pipeline. Applies Lean principles to drive results through improved messaging relevancy, fast targeted campaigns, and influencer marketing. Sales: Previous ownership of 8 figure revenue targets including new sales and renewals. Developed and motivated national sales and account teams implementing new sales process and training. Expert in collaborating with team members to close significant deals in highly competitive markets. Product: Experience working with product management and engineering team to create roadmap and development priorities. Expert in using JTBD framework and agile validation to prioritize customer requests. Customer Success: Proven ability to impact retention through improved onboarding processes and user centric support. Strategy: Expert in competitive analysis, pricing, partnerships, and planning. Applies Lean approach with flexibility to rapidly adapt to new learning while maintaining long-term vision. Uses "One Thing" approach in execution. Industry background: Broad experience in consumer goods, business services, ecommerce, and SaaS software

Research Interest

Marketing Strategy, Product Marketing, Product Management, Marketing and Sales Process, Digital Marketing, Lean Marketing, Marketing Communications, and eCommerce.