Alokparna (sonia) Basu Monga
Professor
Department of Business
Rutgers University
United States of America
Biography
Dr. Alokparna Basu Monga (Sonia) has joined the RBS Marketing department after teaching, most recently, at the University of South Carolina. She has served on the Editorial Review Board of the Journal of Consumer Psychology, and is currently on the Editorial Review Board of the Journal of Consumer Research. Dr. Alokparna Basu Monga (Sonia) has joined the RBS Marketing department after teaching, most recently, at the University of South Carolina. She has served on the Editorial Review Board of the Journal of Consumer Psychology, and is currently on the Editorial Review Board of the Journal of Consumer Research.
Research Interest
Her research interests lie in the area of consumer behavior, focusing on how consumers respond to branding activities, particularly across cultures. Sonia's research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and the Journal of Consumer Psychology.
