Dr. Deborah Lester
Professor
Coles College of Business
Southern Polytechnic State University
United States of America
Biography
Dr. Deborah Lester is a Professor of Marketing & Professional Sales. Education: PhD - Texas Women's University; MS - Florida State University; BS - Florida State University
Research Interest
Marketing and Professional Sales
Publications
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A Comparison of Traditional and Online Forms of Word-of-Mouth in Influencing Consumer Purchase Decisions
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Digital Word-of-Mouth and the Gender Inferences
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Higher Education Paradigm: Digital vs. Face-to-Face
