Dr. Leila Borders
Professor
Coles College of Business
Southern Polytechnic State University
United States of America
Biography
I explore sales techniques through neuro-information systems, delve into sales manager support, corporate social media schemas, customer-initiated influence tactics, copyright liability and performing rights organizations, return on trade-show investments, eCRM marketing intelligence, global bankruptcies, sales and marketing curricula, and Asia-USA partnership opportunities. I apply over 30 years of combined professional experience from Corporate America, the U.S. Department of Defense, family businesses, and academia to develop tangible and intangible attributes in students.
Research Interest
Sales
Publications
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Sales Manager Support: Fostering Emotional Health in Salespeople
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Exploring Sales Techniques Through the Minds of Novice and Expert Salespersons
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Strategically Surviving Bankruptcy during a Global Financial Crisis: The Importance of Understanding Chapter 15
