Mona Sinha
Assistant Professor
Coles College of Business
Southern Polytechnic State University
United States of America
Biography
Dr. Mona Sinha is an Assistant Professor of Marketing & Professional Sales. Education: PhD in Marketing, Texas A&M University, Mays Business School, College Station, Texas, USA; Masters of Management Studies in Marketing, University of Mumbai, India; Bachelors of Science, S.N.D.T University, Mumbai, India.
Research Interest
Fairness / Social justice - Information fairness that impacts consumers’ privacy concerns & Pricing fairness; Emerging markets; Sustainability; Qualitative research.
Publications
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Saxena, Rajan, Mona Sinha, and Hufrish Majra (2015), “Self Service Technologies: Building Relationships with Indian Consumers, in Robert M. Morgan, Janet Turner Parish, and George Deitz (Eds.) Handbook of Research in Relationship Marketing, Elgar Publishing.
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Sheth, Jagish, N., Mona Sinha, Reshma Shah (2016), "Breakout Strategies for Emerging Markets: Business Strategies and Tactics for Growth." Pearson Publishing.
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Sinha, Mona and Jagdish N. Sheth (Forthcoming 2018), "Growing the Pie in Emerging Markets: Marketing Strategies to Increase the Ratio of Non-Users to Users," Journal of Business Research.
