Richard Mathisen
Professor
Coles College of Business
Southern Polytechnic State University
United States of America
Biography
Dr. Richard Mathisen is a Professor in Marketing & Professional Sales Education: PhD - Michigan State University; MBA - Michigan State University; BS - Michigan State University.
Research Interest
Business to Business Marketing Product Development Marketing Strategy.
Publications
-
Communiversities: A Unique Outreach Opportunity for Business Schools
-
Online vs. Face-to-Face Learners: An Exploratory Study of Students in Undergraduate Marketing Courses
-
Marketing Business Incubators and Accelerators: A Profile of Centers in the Southeast United States
