Shahriar (shar) Matin

Biography

Donna Ford-Serbu, Senior Vice President, Sales and Marketing, Lead Management, joined Spectranetics as Senior Vice President Global Marketing, Strategy and Portfolio in October 2011. Prior to joining Spectranetics, Ford-Serbu held the position of Vice President, Global Marketing Patient Monitoring at Covidien. In this role she oversaw the global marketing function for the patient monitor business that represents over half of the revenue in Covidien’s Respiratory and Monitoring Solutions division. During her tenure as Vice President, Global Marketing Patient Monitoring, Ford-Serbu drove efforts to transform the business from one focused solely on pulse oximetry to a broad monitoring platform with respiratory function and end organ perfusion monitoring. She led teams to improve the innovation pipeline and served as the integration lead for the $250 million acquisition of Aspect Medical in 2008 and commercial integration lead for the Somanetics acquisition in 2010. These efforts resulted in 32% growth of the patient monitoring business in three years. Prior to her role at Respiratory and Monitoring Solutions, Ford-Serbu spent 10 years at the Energy-based Devices division at Covidien, holding positions of increasing responsibility in the areas of sales and marketing management, business development, and strategy and portfolio across the Electrosurgery, LigaSure and Interventional Oncology business lines. During her time as Business Director for the Interventional Oncology business, Ford-Serbu led the integration of the Vivant Medical acquisition in 2005. Ford-Serbu holds an MBA from the University of Rochester, and a BS from the University of Colorado.

Research Interest

 Business