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Carol Azab, Ph.d.

Assistant Professor of Marketing
Management
Stetson University
United States of America

Biography

Dr. Carol Azab earned her Ph.D. in marketing from Southern Illinois University. She received her bachelor's and master's degrees in business administration from the Faculty of Commerce of Alexandria University in Egypt. Her area of research focuses on service recovery and international marketing. She won the Sharon Beatty Best Services Dissertation award. Dr. Azab loves working with students and comes with extensive teaching experience. She taught as an Assistant Professor at the University of Wisconsin Eau Claire and an instructor of record at Southern Illinois University. She also taught as visiting Lecturer at the School of Management and Economics, Vaxjio University, Sweden and assistant lecturer at Alexandria University Egypt. Dr. Azab also did consultancy work in Egypt and was part of research project team for World Bank and United Nations Development Program. Dr. Azab went to the German School in Alexandria and can speak German, English, French and Arabic fluently.

Research Interest

Service failure and recovery, Customer-service provider interaction, International Marketing Stereotypes

Publications

  • Azab C, Martin K, Terry C (2017) "Country Market Sequential Order-of-Entry- A Learning Approach," Journal of Global Marketing 4: 210-227

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