Deborah Goldring
Assistant Professor
School of Business Administration
Stetson University
United States of America
Biography
Deborah Goldring is an assistant professor of marketing in the School of Business Administration at Stetson University. She teaches both undergraduate and graduate courses in marketing. She has more than 20 years of leadership experience as a marketing executive with small- and medium-sized businesses in industries including healthcare, manufacturing, technology and professional services.
Research Interest
Marketing strategy and planning, Business-to-business marketing, Digital marketing, Corporate brand and reputation
Publications
-
Goldring D (2010) Commitment variation in the phases of the relationship development process. Journal of Relationship Marketing 9: 229-246.
-
Goldring D(2015) Reputation Orientation: Improving marketing performance through corporate reputation building.Marketing Intelligence & Planning 33:784-803.
