Scott A. Jones

Biography

Scott Jones, Ph.D., is an associate professor of marketing in the School of Business Administration at Stetson University. Jones has published more than 25 blind peer-reviewed intellectual contributions including manuscripts in the Journal of Public Policy and Marketing, the Journal of Internet Commerce and Sport Marketing Quarterly. Broadly, his research focuses on the relationship between consumers and brands. Jones teaches courses in Stetson University's First Year Seminar program, sport marketing and other core marketing requirements including Marketplace and Consumers. He is the advisor for Stetson University's American Marketing Association.

Research Interest

The relationship between consumers and brands, The unique elements of the sport marketing industry