Yiorgos Bakamitsos

Biography

Yiorgos A. Bakamitsos is the associate dean for graduate programs and is an associate professor of marketing at the School of Business Administration at Stetson University. Before joining Stetson University he was the assistant dean for executive education at the A.B. Freeman School. Bakamitsos' work has appeared in the Journal of Consumer Research and the Journal of Consumer Behavour. He is a member of the American Marketing Association, the Association for Consumer Research, the American Psychological Association, the Society for Consumer Psychology, the Hellenic Management Association and the Hellenic Institute for Marketing.

Research Interest

Consumer behavior, How consumers process information, form judgments and make decisions.