Business & Management

Business & Management Experts

C. Jeffrey Cai

Assistant Professor
Department of Marketing
Texas A and M University
United States of America


eff Cai graduated with a PhD from the Wharton School, University of Pennsylvania. His substantive interests are in competitive strategy as relating to topics in strategic alliances, and behavioral economics as relating to topics in performance posting; as methodologies, he employs game theory and experiments as his primary toolkit. Prior to obtaining his PhD, Jeff was a senior officer and assistant head at the Singapore Economic Development Board, where he held portfolios in strategic planning and economic forecasting, and focused on investments with aerospace companies. His diverse experiences in business often provide the backdrop for the research questions he is interested in solving. Jeff is a native of Singapore. In his spare time, Jeff enjoys traveling, attending live classical/operatic performances, learning more about art, and running marathons.

Research Interest



  • Cai, C. Jeffrey and Jagmohan S. Raju, “Keeping Your Enemies Closer: When Market Entry as an Alliance with your Competitor Makes Sense”, Marketing Science (2016)

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