Chiraag Mittal
Assistant Professor
Department of Marketing
Texas A and M University
United States of America
Biography
Chiraag is an Assistant Professor of Marketing at Mays Business School. He graduated with a PhD in Business Administration from University of Minnesota. Prior to getting a PhD, he obtained a M.S. in Family and Consumer Sciences from University of Arizona and a B.S. in Electrical and Computer Engineering from The Ohio State University. Chiraag aims to better understand consumer behavior and decision making by integrating insights from psychology and behavioral ecology. His current research focuses on exploring the effects of early-life environment on consumers’ judgments and decisions such as those related to health and personal finances.
Research Interest
Marketing
Publications
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Mittal, Chiraag, Vladas Griskevicius, Jeffry A. Simpson, Sooyeon Sung, and Ethan Young (2015), “Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhances Adult Executive Function,†Journal of Personality and Social Psychology, 109 (4), 604 – 621.
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Mittal, Chiraag and Vladas Griskevicius (2016), “Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Health Care Decisions,†Journal of Consumer Research, 43, 636-656.
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Mittal, Chiraag and Vladas Griskevicius (forthcoming), “Socioeconomic Status, Unpredictability, and Different Perceptions of the Same Riskâ€, Behavioral and Brain Sciences.
