Christina Kan

Biography

Christina is an assistant professor of marketing at the Mays Business School at Texas A&M University. She received her Ph.D. in marketing from the Leeds School of Business at the University of Colorado, Boulder, and continues to be affiliated with CU as a research associate at their Center for Research on Consumer Financial Decision Making. Christina teaches and researches consumer behavior. Her research explores the psychology of consumer financial decision making, including how people make decisions under resource scarcity and how budgeting impacts this process. She also investigates the mental processes underlying consumer perceptions of price and sales promotion information. Prior to pursuing her Ph.D., she worked in real estate marketing in Vancouver, Canada, and received her bachelors from the University of British Columbia.

Research Interest

Consumer financial decision making, consumer price perception