Larry G. Gresham, Jr.
Associate Professor
Department of Marketinig
Texas A and M University
United States of America
Biography
Dr. Gresham’s teaching and research interests are in retailing, buyer behavior and international marketing. His articles have appeared in the leading academic journals. He is a recipient of numerous teaching awards including the University’s highest award from the Association of Former Students. Dr. Gresham was instrumental in the development and growth of Mays Business School’s Center for Retailing Studies, considered by many industry executives and academicians as the premier organization of its type in the United States. He also served as Director of the Texas A&M University Center for Teaching Excellence from 1991-98. Dr. Gresham has been faculty coordinator since 1987 for the Marketing Department’s Study Abroad Program in Europe. During that time more than 1200 students have participated in the program.
Research Interest
Marketing
